TikTok, the vial app is taking the maximum time of internet users nowadays. Now, YouTube is looking to compete with TikTok directly with YouTube Shorts. That is the user-generated content app by YouTube, reportedly launching its own version called “Shorts.”
“Shorts” by YouTube will allow people to upload brief videos into a feed inside the mobile app, that is much like the TikTok, and take advantage of licensed music that YouTube Music has in its catalog, according to The Information.
TikTok typically operates by letting the people choose from a selection of audio, music and otherwise, and create videos using those sounds and songs that can be used within the videos.
The massive success of TikTok in the past year makes YouTube think to catch the video market with a new approach. Hence, the streaming giant is working on a competitor called “Shorts”, according to The Information. That will allow the video creators to post the short videos on their feed in the app, and it is planning to attract them with its rich licensing music library.
TikTok app downloaded by over 800 million users across Google Play and the App store, showing a 15% rise year-over-year.