The U.S. consumers spend more time in TikTok than Amazon Prime Video, according to App Annie. TikTok sees 375 percent growth in the U.S. in terms of time spent on the platform, according to App Annie’s State of Mobile report, which released today.
The U.S. consumers spent some 85 million hours on TikTok in 2019, up from 15 million during the same time last year, says Lexi Sydow, senior market insights manager at App Annie, who adds that TikTok is both a social networking and entertainment app.
Now-a-days consumers are turning to mobile to stream things more frequently. In their downtime, they are looking for entertainment and they’re going to their phones and watching snack-able videos on TikTok.
It was further added by the App Annie report that U.S. consumers spent more time on TikTok with their smartphones than other popular video streaming services such as Amazon Prime Video. They also looked at iPhone users and the crossover between what video streaming apps consumers use beyond Netflix. The Disney Plus and Hulu saw the most crossover, with 24 percent and 21 percent open rates. Third, however, was TikTok 17%, ahead of established streaming platforms such as Amazon Prime Video 16%, Twitch 6% and HBO 2%, according to App Annie.
App Annie says that, TikTok has grown to become both a social networking app and a source of entertainment, showcasing short, user-generated videos, often featuring lip-syncing or comedy.
The songs like Lil Nas X’s ‘Old Town Road’ started as a meme on TikTok and went viral on the platform, landing at No. 1 and breaking Billboard Hot 100 records.
8 out of every 10 minutes spent on TikTok came from China, according to the report. The second largest user of the app is India while the U.S. was third, App Annie says. About 68 billion hours were spent in TikTok app globally.
The report says, overall $120 billion was spent in apps globally in 2019 that is up from $101 billion in last year. Among which, about $86 billion came from gaming-related apps; and Tinder generated the most revenue of all non-gaming apps, App Annie said.
U.S. contributed $25 billion to the $120 billion figure, a 20% upswing when compared to the same time last year, App Annie says.
The U.S. consumers are also spending 2.8 hours a day on their mobile devices that is up 5% year-over-year. That figure is trending to three hours a day, and that’s a significant amount of time, assuming the average person spends eight hours each day sleeping.