“Super Bowl LIV” in Miami kicks off Sunday at 6:30 PM ET/3:30 PM PT live on Fox, that is just a small piece of TV’s biggest draw of the year, a daylong spectacle including the fierce competition for ad buzz, a full-concert halftime show and hours of pregame across TV, digital and radio leading up to the matchup between the San Francisco 49ers and Kansas City Chiefs at Hard Rock Stadium in Miami.
The game will stream live on FoxSports.com and the Fox Sports app on mobile via NFL digital properties in addition to Fox, the supporting apps are NFL app, NFL Fantasy and NFL.com mobile web as well as on Yahoo Sports and other Verizon Media properties. The Fox Deportes has exclusive Spanish-language rights.
The streaming will be free, as a nonprofit local broadcast TV streaming service, “Locast” will carry game live on Fox TV in 17 U.S. cities.
Westwood One has the exclusive rights to cover it on radio, find affiliate stations here with its coverage beginning at 2 PM ET/11 AM PT. NFL game is also available on NFL Game Pass and TuneIn and SiriusXM NFL Radio Channel 88.
“Fox” channel is suiting up with more than 100 hours of programming on the day, across broadcast network, FS1 and Fox Deportes. “Fox Sports” telecast is using “Ultra High Definition” and “High Dynamic Range”, for the first time via the Fox Sports and Fox Now apps on select of 4K devices including Amazon FireTV. The UHD broadcast from the kickoff show through the game and including for the Pepsi Halftime Show featuring Shakira and Jennifer Lopez will also be available through DirecTV, Verizon FiOS, Comcast Xfinity X1, Dish,Altice Optimum, and FuboTV.
The New England Patriots quarterback Tom Brady spent this Super Bowl as a Hulu spokesman, saying in a commercial for the streaming service that “it’s time to say goodbye to TV as you know it” before slyly adding, “but me, I’m not going anywhere.”
An ad from the short-form streaming service Quibi, featuring bank robbers who pause to watch a quick show on their phone screens, made one thing clear: how to pronounce “Quibi.” (It’s kwi-bee, not kwee-bee.) A spot from Amazon Prime Video is expected late in the game.
In other Super Bowl ads, Sabra,Verizon and other companies are focusing on celebrating what the Americans have in common beneath their differences.
Those are some of the messages that figure in the sunny portrait of a nation that will emerge from the more than 80 commercials scheduled to appear during the Super Bowl LIV broadcast.
“We’re at a moment in the country where it’s important that we all contribute to things that unite as opposed to things that separate,” said Diego Scotti, the chief marketing officer of Verizon. “It’s a sensitive point — we’re a big company and we have many, many customers, and our intention is in no way, shape or form to have a political message.”
To fill the advertising slots costing as much as $5.6 million for 30 seconds a high New York Life Insurance and Snickers were among the brands with big-budget commercials, showing a wide variety of Americans embracing their differences.