Google Tracking Internet Users through Browsers set in “Private” Mode

A proposed class action on Tuesday, accusing the search giant Google to illegally tracking the internet users and invading the privacy of millions of users through browsers set in “private” mode.

The lawsuit aiming to seek at least $5 billion by alleging the Alphabet Inc unit of secretly collecting the information about what people view online, and where they browse, in spite of their using what Google calls Incognito mode.

The lawsuit filed in the federal court in San Jose, California, and claiming that Google gathers the user’s data through Google Ad Manager, Google Analytics and by using other applications and website plug-ins. It also gathers data by smartphone apps, regardless of whether users click on Google-supported ads.

The lawsuit said that this practice helps Google learn about users’ hobbies, friends, favourite foods, shopping habits, favourite topics and even the most intimate and potentially embarrassing things they search for online.