Facebook Releases a Pinterest clone App “Hobbi”

Facebook quietly releases an app Hobbi, a Pinterest clone. It is an app from Facebook’s new product experimentation team.

It’s a new app from Facebook’s new products division, and seems an awful lot like Pinterest. “Hobbi” is a photo-sharing app where you can capture and organize your creative process like arts and crafts, cooking, baking, fitness or home decor, according to its page in the App Store.

The app organizes the photos of projects into collections so that users can easily track their progress over time, noted by TechCrunch. But it doesn’t have any social sharing component, but users can use Hobbi to create videos of projects after they’re finished.

Shares of Pinterest briefly slipped more than 4 percent in after-hours trading on Thursday after the news broke that Facebook Inc has released a competing app.

The app was released in Belgium, Colombia, Ukraine, and Spain according to The Information, which was the first to spot the new Facebook product.


Reads the app’s description that

“Organize your photos into the visual collections and see progress you are making over time,”


Although Hobbi has thus far had a limited release, and its features would make it a direct competitor to the Pinterest that is a social media network to sharing photos and other material organized by topic.


It was developed by Facebook’s New Product Experimentation team, a unit launched by the company in July to develop consumer-focused apps.



Facebook introduced its New Product Experimentation team last summer to develop experimental apps outside of the company’s core brands. So far its products have included a meme-making app called Whale, social networking app Bump, and music DJ app Aux. None have achieved significant success.


Hobbi was released first in Colombia, Belgium, Spain, and Ukraine, according to The Information; we found it in the App Store on a US-based phone Thursday evening. The app is also compatible with iPhone, iPad, and iPod touch devices running iOS 11.0 or later.