Covid-19 Lock Down: Dating Apps Engaging More People

Social distancing and looking for love aren’t exactly the best bedfellows and to fill the gap the dating sites have moved fast to warn the users not to meet in real life, with Tinder telling people to respect lockdowns.

On a “Swipe Life” blog on Monday, a post stated,

“Staying inside and doing your part to stop the spread of this virus is exponentially more important than going out to meet them in real life” .

Love under the virus lockdown

The Inner Circle has seen the number of messages sent rise by 116% on dating website over the past week and overall activity is up 25% compared to “Dating Sunday,” the first Sunday in January and usually the most popular day for the online dating.

“The Inner Circle” users are mainly in London, New York, Berlin,Hong Kong and so are used to dating in the urban bars and restaurants. But, after the lockdown, now they are finding themselves discussing the things like the toilet roll, according to founder and CEO David Vermeulen.

Vermeulen told by email, referring to users online messages,
“The talks about ‘quarantine’ since the start of March has also been increased 800% in members. The mentions of Netflix have also increased by 70% as people discuss how they are keeping entertained”.

The daters can only usually connect with people local to them, but Tinder, as a part of Match Group has made its Passport feature free until the end of April, now its users can match with people overseas without having to pay an upgrade fee and presumably the site hopes to convert them into future subscribers.

Now most of the people are spending more time at home, and they are increasing their activity on dating apps, with both the Tinder and Bumble seeing a surge in active users for the week starting 8 March, according to most recent data from App Annie.

More Virtual Connections

The users are keen to get on video calls with a 50% increase in people suggesting they Skype or Zoom their matches, according to The Inner Circle’s finding that since the start of March, according to Vermeulen, and it’s a similar story for OkCupid.

In these virtual connections, people use all of their five senses to assess whether there is genetic compatibility, with a potential partner, according to anthropologist Anna Machin.